E.T. the Extra-Terrestrial
It is a video game
that came out for the Atari 2600 game system in 1982. It was based on a
very popular film of the same name. It cost over 125 million dollars to make.
Star programmer Howard Scott Warshaw created it with consultation from Steven
Spielberg. And it is widely considered to be one of the worst video games ever
created. The massive failure of E.T. and its effects on Atari is an
often-mentioned reason for the video game industry crash of 1983.
It was July 27th, 1982.
Howard Scott Warshaw was hot off the success of his most recent game, Raiders of the Lost Ark. He
received a call from Atari C.E.O. Ray Kassar. Atari had bought the rights to
make a video game version of Spielberg's movie, E.T. the Extra-Terrestrial,
which had just been released in June. Kassar told Warshaw that Spielberg had
specifically asked for Warshaw to make the game. Warshaw was honored, but there
was one huge problem. Atari needed the game finished by September 1st in order
to start selling it during the Christmas season.
It had taken Warshaw six
months to create Raiders of
the Lost Ark. The game he made prior to that took him seven months. He was
expected to createE.T. in
around five weeks. Warshaw just did not have enough time to program the game
properly, but he accepted the challenge anyway and production began. Spielberg
wanted Warshaw to create a simple maze game, similar to Pac-Man, but Warshaw had a
bigger vision. He wanted players to explore different environments in a 3D
world. Warshaw followed his vision.
Atari anticipated that
the game would be a huge success. Usually companies like Atari have people test
games before releasing them. If there is something that testers really dislike,
programmers can fix it before the public gets a chance to play. Atari decided
to skip testing due to time limitations. They wanted the game released during
the holiday season. It was: E.T. was released in December of 1982.
The game sold very well
at first. It was a hot holiday item. Unfortunately, Atari overestimated how
many they would sell. They made 5 million copies and they only sold 1.5
million. Most people who played the game hated it. The graphics were bad. Game
play was awkward. Players got stuck in holes that they couldn't escape. A short
time limit made the game difficult to explore and frustrating to play. Some
people who stuck with the game grew to like it, but it wasn't the mainstream
success that Atari had hoped it would be.
Too many copies of the game sat on store shelves. One employee remembers the game being discounted five times, from $49.95 to less than a dollar. Many people returned the game. Atari was left with millions of unsold copies. In September of 1983, a newspaper in New Mexico reported that between 10 and 20 semitrailer truckloads of Atari products were crushed and buried at a landfill in Alamogordo. Perhaps a million or more copies of E.T. were buried in the desert. When word got out, the drop site had to be covered with cement to prevent scavenging.
Atari lost over $100
million on E.T. The game was so bad that it was said
to have affected Atari's reputation. The video game industry soon fell into a
deep depression. In 1983 the industry made $3.2 billion. By 1985 profit fell to
just over $100 million. This was almost a 97% drop. Many critics believe that
Atari's blunder on E.T. was one of the causes leading to
this depression. E.T. the
Extra-Terrestrial will long
be remembered as one of the worst video games ever made, if not one of the
causes of the decline of the entire video game industry.
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